DOC NO-02/G · APPENDIX · REV A

How This Sheet
Was Built

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CONCEPT + INSPIRATION

Typography Is the Interface

SIGNAL treats the agency as an engineering document: a technical data sheet you could pin to a wall. No photography, no illustration, no gradients — the entire visual system is type, hairlines, and one violent orange. The references are Swiss international style (Müller-Brockmann grid discipline), DIN technical drawings (register marks, dimension arrows, “do not scale drawing”), and brutalist web design’s refusal to decorate. Restraint is the spectacle: when a page owns only three colors, every square of orange detonates.

Everything behaves mechanically. Nothing fades — elements are stamped on. Nothing glides — the marquee ticks. Hovering doesn’t tint a block, it inverts it. The site should feel less like a website and more like an instrument panel that happens to describe a design agency.

PALETTE + TYPE SPECIMEN

Three Colors, Two Voices

WHITE#FFFFFF — ~90% OF SURFACE. THE PAPER.
INK#0A0A0A — TYPE, RULES, INVERSIONS.
SIGNAL#FF4D00 — <5% OF SURFACE, 100% OF ATTENTION.
WDTH 62 — COMPRESSED

Obsessively Curious.

WDTH 87 — NARROW

Obsessively Curious.

WDTH 100 — NORMAL

Obsessively Curious.

WDTH 125 — EXPANDED (DISPLAY SETTING)

Obsessively Curious.

SPACE MONO 400/700 — ANNOTATIONS, INDEXES, READOUTS

Y+004096 · SHEET 03/05 · TOLERANCE ±0PX · [BE] [NL] [ID] [VN]

TECHNIQUES — CODE LEVEL

How It Works

ASSETS

None. That’s the Point.

Zero raster assets, zero AI-generated imagery, zero icons beyond one inline SVG register mark, one arrow, and a favicon drawn in 6 SVG shapes. Even the country flags of the field records were replaced by mono ISO codes — an emoji is a picture, and this sheet doesn’t allow pictures. Total payload is fonts + markup + one small script.

ITERATION LOG — 3 RUTHLESS PASSES

What the Passes Changed